Innovation is a tricky thing to pin down in any industry, especially in B2B services where the target user is not a member of the general public.
For Finder’s Innovation Awards, judges in the B2B category looked for companies that solve real business problems in new and better ways. Companies that set new standards and push their industries forward.
This year, bRight Agent finished among the top B2B innovational finalists. The bRight Agent app aims to both disrupt the status quo in the real estate industry and address problems (or “pain points”) experienced by agents in the field.
The bRight Agent app gives real estate agents a mobile-friendly, on-the-go solution to managing real estate leads. This is a genuine improvement on desktop-focused platforms that are harder to use when agents are out and about (which is most of the time).
The app also disrupts the payment model behind traditional real listings by using a monthly subscription model instead of a pricey percentage-based commission model. Agents can keep more of their sales commission while accessing sales leads on their phones.
bRight Agent is innovating by making life easier for clients and challenging the status quo. And that’s why it’s a finalist at Finder’s 2024 Innovation Awards.
About the Finder Innovation Awards
The Finder Innovation Awards is an annual search for the most innovative businesses across 19 categories including lending, banking, retail and more.
Finder’s Awards celebrate the individuals, brands and companies that continue to evolve their businesses to meet and often exceed the ever-changing needs of Australian consumers.
Richard Whitten is a money editor at Finder, and has been covering home loans, property and finance for over 6 years. He has written for Yahoo Finance, Money Magazine and Homely, and has appeared on radio shows nationwide.